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CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge
September 25, 2025Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more.
Five UX Trends Every B2B Marketer Should Know
September 24, 2025Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more.
Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search
September 23, 2025Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.
How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for Marketers
September 18, 2025Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value. Read more.
How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content
September 17, 2025B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.
Performance Branding in B2B
September 16, 2025Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results. Read more.
Adtech's Publisher-First Era: How SSPs Must Adapt to Survive
September 11, 2025Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.
Why B2B Brands Should Stop Selling—and Start Teaching
September 10, 2025B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more.
How Marketers Can Avoid AI-Powered Communication Mistakes
September 9, 2025B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.
Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset
September 4, 2025Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career. Read more.
